About The Founder

Joel Lam

I created this brand because I believe there’s more to everyone than we often realise.

Being a human being means embracing our imperfections, celebrating our uniqueness, and understanding that our journeys are interconnected.

Prioritising your well-being and being your true self is essential to living a fulfilling life. Through my experiences in sports and personal growth, I aim to inspire others to unlock their potential and become the best version of themselves.

Everyone is doing their best, and I want to support that journey.